Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.
Issue link: https://todaysveterinarybusiness.epubxp.com/i/856474
2 Today's Veterinary Business Welcome! Editor-in-Chief Deborah A. Stone, MBA, Ph.D., CVPM dstone@NAVC.com Editor Ken Niedziela kniedziela@NAVC.com Art Director Brent Cashman bcashman@NAVC.com Vice President of Sales & Marketing Rick Boggess rboggess@NAVC.com Senior Account Executive Kim Long klong@NAVC.com Western Regional Sales Manager Doreen Carpenter dcarpenter@NAVC.com Director of Audience Development Sondra Reynolds sreynolds@NAVC.com Director of Training and Channel Relationships Rachel Bailey rbailey@NAVC.com Group Publisher Chris Kelly ckelly@NAVC.com NAVC Chief Executive Officer Thomas M. Bohn, MBA, CAE tbohn@NAVC.com NAVC Senior Vice President of Sales and Publishing Laura C.S. Walker lwalker@NAVC.com Today's Veterinary Business 622 E. Washington St., Suite 300 Orlando, FL 32801 Phone: 352-375-5672 Kelly Baltzell, MA, Beyond Indigo Pets president Mark Cushing, JD, Animal Policy Group partner Amanda Donnelly, DVM, MBA, ALD Consulting owner Eleanor Green, DVM, DACVIM, DABVP, Texas A&M; University College of Veterinary Medicine and Biomedical Sciences dean Charlotte Lacroix, DVM, JD, Veterinary Business Advisors founder Mary Beth Leininger, DVM, former AVMA president and retired Hartville Group executive Zack Mills, DVM, Duluth, Georgia, practice owner Jeff Thoren, DVM, PCC, BCC, Gifted Leaders founder Ernie Ward, DVM, CVFT, E3 Management owner Fritz Wood, CPA, CFP, veterinary industry consultant Editorial advisory board An Official Publication of the www.NAVC.com Deborah A. Stone • Editor-in-Chief We are committed to doing our part toward raising the bar by providing content that supports leadership, innovation and success. Choices. We make choices every day. Although each of us may have a different story, we actually have many things in common, which is great news. There was a time when our industry's comfort zone lived within silos and we didn't share valuable information, such as the results of the choices we made. Today, more and more veterinary associations and practice manager and technician/nurse groups are working together to build pathways to navigate the fast-changing veterinary environment. We now have access to many resources, both in print and online plat- forms, that address the challenges of today and help grow career opportunities, which contributes to raising the bar of our profession. Today's Veterinary Business, published by the North American Veterinary Community, is a new, powerful resource that contributes to business success by providing content to help you grow your practice leadership, innovation and success. This inaugural issue contains articles that address all areas of veterinary business — from human resources, client service and the corporate/independent environment to in-the-trenches perspectives, financial outlooks and well-being considerations. Each issue will provide educational resources, such as Sound- Bytes, a unique instructional tool designed to teach practice teams about the key features of select products and services. Printed as a two-sided, perforated tear-out, it includes suggested dialogue that supports consistent messaging from staff to clients. Check out Sound- Bytes in this issue between pages 16 and 17 and pages 32 and 33. When it comes to receiving our content, readers can choose. We will use our website, social media platforms and Sparkcasts — NAVC's version of the podcast — to share articles, information and educa- tional opportunities. Another tremendous value of Today's Veterinary Business is our editorial advisory board. One of our first priorities was to invite onto the board veterinary professionals who have expertise in each area of business. We introduce you to our illustrious advisers on Page 4. We will continue to share their vast knowledge and insight in future issues. Today's Veterinary Business will provide diverse, interesting and relevant content in each and every issue. We hope that you will choose us as your reliable, dependable and fun source to help you with your veterinary business. We are committed to doing our part toward raising the bar by providing content that supports leadership, innovation and success. We will always welcome your feedback. All my best, Deborah A. Stone, MBA, Ph.D., CVPM Raising the bar Welcome! Today's Veterinary Business is published bimonthly (Feb, Apr, Jun, Aug, Oct, Dec) by the North American Veterinary Community (NAVC), 622 E. Washington St., Suite 300, Orlando, FL 32801. Copyright 2017. All rights reserved. Subscriptions: free to qualified individuals. If you would like to subscribe or change your address, please go to www.TodaysVeterinaryBusiness.com. POSTMASTER: Send all UAA to CFS (See DMM 507.1.5.2); NON-POSTAL AND MILITARY FACILITIES: Send address changes to CDS/Today's Veterinary Business, 440 Quadrangle Drive, Suite E, Bolingbrook, IL 60440. Please note: The opinions stated in this publication are those of the respective authors and do not necessarily represent the opinions of NAVC or its editorial advisory board. NAVC board of directors President Gail Gibson, VMD Immediate Past President Melinda D. Merck, DVM President-elect K. Leann Kuebelbeck, DVM, DACVS Vice President Cheryl Good, DVM Treasurer Laurel Kaddatz, DVM Directors Paige Allen, MS, RVT Harold Davis Jr., RVT, VTS Sally Haddock, DVM Bob Lester, DVM