Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.
Issue link: https://todaysveterinarybusiness.epubxp.com/i/856474
training is it involved the entire hospital team, because the tradi- tional method of sending a doctor or technician to a weekend wet lab and then trying to create a dental practice within that hospital failed. We understand that to incorporate change and motivate change with a program like dentistry, you have to involve everybody." The first day was a best-practices workshop in which the whole staff was taught the ABCs of dentistry so everybody could get on the same page and talk the same language. "Days 2 and 3 were focused on clinical training for the doctors and technicians to give them the skills and the confidence," Schultz said. Client education and market- ing also were taught, along with American Animal Hospital Associ- ation accreditation standards for a quality dental suite. The success of the program led to the creation of Midmark Acad- emy, where three days have been boiled down to two. Weighing In Huntley, Illinois, veterinarian Jane Stimac, DVM, and her husband, Joseph Seng, DVM, took part in the initial program. "It helped us improve our den- tistry business by simply allowing us to become better educated in dental care and provide this service to our patients," Dr. Stimac said. "The entire staff was educated and onboard with the program. Our experience has been very positive in every way." One of the best pieces of advice she and Dr. Seng garnered was to properly educate clients and treat them and their pets with the com- passion and respect they deserve. "We would recommend this to other veterinarians so they can offer top-notch veterinary dental care and ultimately build their dental program, resulting in an increase in practice profitability," Dr. Stimac said. Also taking part were Steve Borowiak, DVM, of Warrenville, Illi- nois; Jane Boston, DVM, of Tampa, Florida; David Clegg, DVM, of Liver- pool, New York; and Kurt Klepitsch, DVM, of St. Charles, Illinois. Better Patient Care. Better Business. ™ Midmark Corporation, Dayton, OH. Periodontal disease is the # 1 untreated disease in pets today. Left undiagnosed, it can lead Chase unit shown with wall-mounted Matrx VMS ® , Cardell ® Touch Monitor, VetPro ® Complete Digital Dental X-ray System, VetPro ® 1000 Dental Delivery and 255 LED Procedure Light to bigger health problems and a lot of pain for pets. Industry-leading VetPro ® dental solutions by Midmark are built to work together to detect and treat disease at the onset—today and for years to come. We'll be with you every step of the way with top-notch clinical support before and after you buy and on-demand access to product info, training and webinars. To learn more, call 1-800-MIDMARK or visit: midmarkanimalhealth.com/TVB717 . Midmark Dental Solutions are the key to happy, healthy pets. "The whole program was very good," Dr. Clegg said. "We knew we did good dentistry, but we wanted to do great dentistry. All the instructions certainly helped us grow that part of our practice. "One of the biggest things was educating my whole staff and training my doctors to have the confidence to do the upper level of dentistry," he added. After one year, the five hospi- tals taking part in the pilot dou- bled their dentistry revenue as a percentage of their overall practice revenue, tripled their productivity measured by revenue per doctor and added an average of nearly $75,000 in incremental revenue, Midmark reported. One of the best pieces of advice she and Dr. Seng garnered was to properly educate clients and treat them and their pets with the compassion and respect they deserve.