1 August/September 2017 • TODAYSVETERINARYBUSINESS.COM
August/September 2017
Volume 1
| Issue 1
2 Welcome! 6 News briefs
4 Meet our editorial consultants
Today's Veterinary Business has 10
founding board members.
By Ken Niedziela
8 Vaccinate against fraud,
embezzlement
Learn simple ways to curtail employee
theft, fraud and embezzlement.
By Fritz Wood, CPA, CFP
14 How to double
your dentistry business
Midmark shows veterinary teams an
effective way to grow dental revenue.
By Keith Loria
26 How to profit on
a hospital pharmacy
Follow a few easy steps to get clients
to fill their pet prescriptions with you.
By Karyn Gavzer, MBA, CVPM
28 Help wanted
Have a sound strategy when
trying to recruit a veterinarian
to a rural practice.
By Judy Gray
36 Make great promotional
brochures
If done well, time-honored brochures
can help promote a hospital.
By Jesse Duthrie
46 How to find a good relief vet
Start early when looking for a fill-in
vet, and maybe hire a headhunter.
By Jackie Brown
50 12 ways to motivate
millennials
Managing younger employees may
require a nontraditional approach.
By Phil Zeltzman, DVM, DACVS, CVJ
A dying
breed?
Independent veterinarians can
thrive in the face of growing
corporate competition if they focus
on people, processes and profits.
Cover story
FEATURES
BUSINESS
12 Money Matters
Using EBITA can be tricky
By Leslie Mamalis, MBA, MSIT, CVA
17 Constructive Criticism
Want to build a hospital?
By Paul Gladysz, AIA, NCARB, CSI, ICC
20 Protect & Defend
Are you underinsured?
By Ed Branam, DVM
COMMUNICATION
30 Fearless
Less pet stress and anxiety
leads to better medicine
By Natalie Marks, DVM
32 Talk the Talk
Ask the right questions at the right time
By Amanda Donnelly, DVM, MBA
38 Socially Acceptable
Enjoy instant Instagram success
By Eric D. Garcia
COMMUNITY
40 Go With the Flow
What about now?
By Jeff Thoren, DVM, PCC, BCC
and Trey Cutler, JD
42 Politics & Policy
Good things happen when you fight back
By Mark Cushing, JD
44 Creative Distruption
It's time to get creative
By Bob Lester, DVM
LEADERSHIP
48 H.R. Huddle
6 steps to effective worker discipline
By Charlotte Lacroix, DVM, JD
52 Take Charge
Plot a career path in practice management
By Abby Suiter, MBA, CVPM
54 Getting Technical
Learn drug security basics
By Sandy Walsh, RVT, CVPM
MERCHANDISING
56 Selling Points
Compete and profit on product sales
By Brian Conrad, CVPM
COLUMNS
62
By Debbie Boone, CCS, CVPM
LAST WORD
VetPartners Corner
Time to revise your
mission statement?