Today's Veterinary Business

DEC-JAN 2017

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

Issue link: http://todaysveterinarybusiness.epubxp.com/i/906430

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1 December 2017/January 2018 • TODAYSVETERINARYBUSINESS.COM BUSINESS 6 Money Matters A budget can help you reach your goals By Leslie Mamalis, MBA, MSIT, CVA 9 Innovation Station Veterinary telemedicine: Are we leading? By Eleanor M. Green, DVM, DACVIM, DABVP 12 Protect & Defend Are you prepared for a data breach? By Ed Branam, DVM 18 Constructive Criticism Make your hospital a comfort zone By Paul Gladysz, AIA, NCARB, CSI, ICC COMMUNICATION 22 Fearless Don't fear the unknown By Natalie Marks, DVM 24 Socially Acceptable Get with the program By Eric D. Garcia COMMUNITY 30 Politics & Policy Great expectations By Mark Cushing, JD 32 Creative Disruption Turn your exam room into a classroom By Bob Lester, DVM 34 Diversity Toolbox The case for inclusive data collection By Lisa M. Greenhill, MPA, EdD 36 Go With the Flow The surfer's guide to life By Jeff Thoren, DVM, PCC, BCC, and Trey Cutler, JD LEADERSHIP 42 Take Charge Turn hardship into fellowship By Abby Suiter, CVPM 44 Getting Technical Make surgery an exceptional experience By Sandy Walsh, RVT, CVPM 46 H.R. Huddle The internet, you and your employees By Charlotte Lacroix, DVM, JD MERCHANDISING 50 Selling Points Take stock of your inventory By Brian Conrad, CVPM LAST WORD 62 VetPartners Corner Rethinking the sales funnel By Robert Sanchez December 2017/January 2018 Volume 1 | Issue 3 2 Welcome! 4 News briefs 15 Get onboard with pet boarding Provide a safe haven for dogs and cats while their owners are away. By Pam Foster 16 Take better care of your inventory Learn how to choose, track and price products you stock. By Mark Opperman, CVPM 20 Wellness plans make great business sense Bundled preventive care leads to more client visits and spending. By Wendy Hauser, DVM 28 Reach out and touch someone Use focused marketing to cure the ups and downs of seasonality. By Peter Weinstein, DVM, MBA 38 Build a thriving dental practice Communicating the importance of oral care starts with technicians. By Mary L. Berg, BS, RLATG, RVT, VTS (Dentistry) 52 Don't sell yourself short Turn your waiting room into a retail moneymaker. By Dan Truffini 56 Equipment guide Part 2: As a new tax year nears, now may be the time to make a capital purchase. When clients behave badly, sometimes the right thing to do is tell them goodbye — permanently. Cover story FEATURES COLUMNS Please visit us online to learn more about veterinary practice leadership and communication. "3 H.R. challenges and what you can do" Team members involved in human resources should know how to address these three key subjects: managing millennial employees, instituting drug testing and granting paid leave. Kellie Olah, PHR, SHRM-CP, provides insight into the topic at www.todaysveterinarybusiness.com/ category/leadership. "5 online marketing musts" Is your hospital website mobile-responsive? Is your NAP everywhere? Do you even know what NAP is? Pam Foster will help you assess your marketing prowess at www.todaysveterinarybusiness.com/ category/communication. ONLINE EXCLUSIVES 26 Talk the Talk Hear, see and feel By Amanda Donnelly, DVM, MBA

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