Today's Veterinary Business

AUG 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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48 Today's Veterinary Business Leadership The February 2018 article "Why Change Efforts Fail" cited a Prosci study that found 86 percent of 1,778 change leaders expect change initiatives to continue to increase over the next two years, with 55 percent expecting a signif- icant rise. A spokesperson cau - tioned, however, that 73 percent shared how their organizations are either approaching or have reached the point where absorbing any more change is difficult. Explain the Reasons for Change What can be done to prevent change initiatives from failing in this age of saturation? For starters, sponsors of changes must remain visible and active throughout the entire process. They can't abdicate responsibility if they want changes to succeed. And while commu- nicating the nuts and bolts of proposed changes is important, it's crucial both to discuss adjustments that will need to be made and work through the emotional compo- nents of change. This will help to reduce resistance. Sharing the rationale behind change is critical because people have an easier time adjusting when they hear why something is hap- pening. What's also imperative is to model the behavior expected from the team. If, for example, you want more collaboration to take place among team members, demon- strate it first. One-way, top-down commu- nication typically isn't effective in 2018. So, communicate changes to your team as early as possible in the process, carve out time for discussion, and don't try to do too much at once. Prioritize initiatives to help prevent saturation. A July 2017 article in Forbes magazine echoed the dangers of saturation, calling it "change battle fatigue." Citing a McKinsey & Co. study that found 70 percent of all transformations fail, the article de- tailed how and why battle fatigue can set in. The reasons range from past failures — "Oh, no, not this again!" — to the sacrifices made through the arduous process. Dis- couragement further weighs down the process and, when transforma- tion is poorly led, efforts are more likely to derail. What You Can Do When workplaces go through significant changes, employees can become fearful, especially when past attempts at transformation failed and perhaps led to layoffs or other negative consequences. When people are worried about their careers, they aren't as open to Although plenty of businesses talk about change and many of them devote significant time to change management, too many efforts are failing. An article in HR Magazine analyzed why this is happening and offered suggestions for making your next change-management strategies take root. Leadership H.R. HUDDLE By Charlotte Lacroix, DVM, JD Do it differently, for a change Team members are more likely to embrace change initiatives when practice leaders better communicate the vision and celebrate small victories. When a milestone is met, anyone responsible for the success must be acknowledged from the top.

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