Today's Veterinary Business

OCT 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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4 Today's Veterinary Business Editor Ken Niedziela Art Director Brent Cashman Vice President of Sales & Marketing Rick Boggess Director of Sales Doreen Carpenter Senior Account Executive Chelsea Elbert Senior Account Executive Allyson Archambault Account Executive Paige Ellington Director of Audience Development Sondra Reynolds Group Publisher Chris Kelly NAVC Chief Executive Officer Thomas M. Bohn, MBA, CAE NAVC Chief Media and Sales Officer Laura C.S. Walker Kelly Baltzell, MA, Beyond Indigo Pets president Mark Cushing, JD, Animal Policy Group partner Amanda Donnelly, DVM, MBA, ALD Consulting owner Eleanor Green, DVM, DACVIM, DABVP, Texas A&M University College of Veterinary Medicine and Biomedical Sciences dean Charlotte Lacroix, DVM, JD, Veterinary Business Advisors founder Mary Beth Leininger, DVM, former AVMA president and retired Hartville Group executive Zack Mills, DVM, Duluth, Georgia, practice owner Jeff Thoren, DVM, PCC, BCC, Gifted Leaders founder Ernie Ward, DVM, CVFT, E3 Management owner Fritz Wood, CPA, CFP, veterinary industry consultant Editorial advisory board An Official Publication of the NAVC board of directors President K. Leann Kuebelbeck, DVM, DACVS Immediate Past President Gail Gibson, VMD President-elect Cheryl Good, DVM Vice President Paige Allen, MS, RVT Treasurer Laurel Kaddatz, DVM Directors Harold Davis Jr., RVT, VTS (ECC) Sally Haddock, DVM Karen Kline, DVM, MS, DACVIM (Neurology), CVA Bob Lester, DVM Mark Russak, DVM, CVJ Today's Veterinary Business (ISSN 2574-5816 print and ISSN 2574-5824 online) is published bimonthly (Feb/Mar, Apr/May, Jun/Jul, Aug/Sep, Oct/Nov, Dec/Jan) by the North American Veterinary Community (NAVC), 622 E. Washington St., Suite 300, Orlando, FL 32801. Copyright 2018. All rights reserved. Please note: The opinions stated in this publication are those of the respective authors and do not necessarily represent the opinions of NAVC or its editorial advisory board. Subscriptions only: For a new subscription, renewal, cancellation or address change, contact 630-739-0900 or visit to complete an online form. Your subscriber ID is directly above your name on the address label. Free subscriptions only to qualifying subscribers. Qualifying subscribers include veterinarians, members of the veterinary health care team, veterinary school faculty, veterinary students and other professionals allied to the field. Eastern States Veterinary Association Inc. (NAVC) reserves the right to determine eligibility for a free subscription. POSTMASTER: Send address changes to CDS/Today's Veterinary Business, 440 Quadrangle Drive, Suite E, Bolingbrook, IL 60440. What if you could go to one online location and find thousands of manufacturer documents and practice tools — from product detailers, sales sheets and white papers to videos, brochures and dosing charts? Pretty neat, right? Today's Veterinary Business has all that and more in our new Resource Library. Check it out at The key advantages and dosing options for Zoetis' Dexdomitor? A client brochure for Nutramax's Dasuquin? The latest SoundByte for Boehringer Ingelheim's Metacam? We have it all. And access is free! Nearly 30 manufacturers can be found in the Resource Library, and we will continue to add companies, their products and their tailor-made support materials. I encourage you to visit, browse and download PDFs or watch educational videos. What else is new at Today's Veterinary Business? I'm excited to report that the journal you are reading now was named Best New Magazine by the Florida Magazine Association. (Our publisher, the North American Veterinary Community, is headquartered in Orlando.) Besides winning a Charlie Award in the trade/technical category, Today's Veterinary Business took second place with our website, NAVC Publishing, which includes this magazine, earned 13 awards overall. Also honored were the NAVC marketing department, our two peer-reviewed journals — Today's Veterinary Practice and Today's Veterinary Nurse — the distributor magazine Veterinary Advantage and the Spark online video news channel ( The success of Today's Veterinary Business starts with our colum- nists, each an expert in multiple areas of veterinary practice, and con- tinues to our other contributors — veterinarians, certified veterinary practice managers, veterinary nurses, industry veterans and profession- al freelance writers — who are able to turn sometimes complex topics into easy-to-digest articles with ready-to-implement action points. And, of course, we couldn't publish this magazine without our loyal readers. We thank you, too. Ken Niedziela, editor An information leader Ken Niedziela • Editor Nearly 30 manufacturers can be found in the Resource Library, and we will continue to add companies, their products and their tailor-made support materials. Welcome! YOUR TURN Today's Veterinary Business provides a forum for readers to comment on anything in this journal and on any topic relevant to the business of veterinary medicine. We welcome letters of 600 words or less — the shorter, the better. Please email submissions to editor Ken Niedziela at Include your name, professional degrees and credentials, workplace or city of residence, and contact information.

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