Today's Veterinary Business

DEC 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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1 December 2018/January 2019 • TODAYSVETERINARYBUSINESS.COM BUSINESS 14 Constructive Criticism Sustainable and resilient By Paul Gladysz, AIA, NCARB, CSI, ICC 25 Protect & Defend It's personal By Ed Branam, DVM, CIC 28 Money Matters A place to call your own By Leslie A. Mamalis, MBA, MSIT, CVA 34 Innovation Station The economics of telehealth By John Dillon COMMUNICATION 36 Socially Acceptable Turn a negative into a positive By Eric Garcia 38 Fearless Goodbye fear, hello referrals By Natalie Marks, DVM 39 Talk the Talk What's in a story? By Amanda Donnelly, DVM, MBA COMMUNITY 41 Creative Disruption One step at a time By Bob Lester, DVM 42 Diversity Toolbox The price of harassment By Lisa M. Greenhill, MPA, EdD LEADERSHIP 46 Go With the Flow The art of centering By Trey Cutler, JD, and Jeff Thoren, DVM, PCC, BCC 47 Practice Smarter Be of service By Mark Opperman, CVPM 49 Legal Lingo The devil's in the details By Nicole Snyder, JD 50 Getting Technical You make the call By Sandy Walsh, RVT, CVPM 55 H.R. Huddle No social media policy? Get one posthaste By Charlotte Lacroix, DVM, JD 56 Take Charge Family first By Abby Suiter, CVPM MERCHANDISING 59 Selling Points Rise to the challenge By Brian Conrad, CVPM December 2018/January 2019 Volume 2 | Issue 6 4 Welcome! 6 News briefs 7 Viewpoints 8 7 security essentials Are your computer systems pro- tected from viruses? Backing up data is smart — if done correctly — but it cannot be the only precau- tionary step. By Joseph Axne 12 5 ways to better manage labor Being creative with employee schedules and developing a team-oriented culture can lead to a more profitable practice. By Terry O'Neil, CPA, CVA 22 The Vetalytix Report The third quarter was a mixed bag overall, with flea and tick doses tending to lag. By Vetalytix 30 Secure your financial future The lease terms agreed to when you sell a practice but keep the property can make a big difference in the final proceeds. By Graham Garrison 52 Got crabs? Unmotivated employees hinder the progress of hard-working, career-oriented achievers. Both groups need your attention to en- sure a healthy work environment. By Claire Pickens, CVPM, SHRM-CP 53 Time out! Money is wasted during each minute of a meandering back-office meeting. You need to set a tight schedule, establish ground rules and be selective with the invitations. By Phil Zeltzman, DVM, DACVS, CVJ 58 Re-examine your pharmacy It's OK to walk away from drug sales, but whether you do or not, revenue lost to outside sellers can be recaptured in other ways. By Shawn Messonnier, DVM 61 Supplement your finances Pet owners are going to purchase nutritional aids with or without your involvement. Wouldn't you prefer to be the expert they consult and the source of the products? By Stephanie Duncan FEATURES COLUMNS Cover story 62 VetPartners Corner You and Google By Kelly Baltzell, MA Politics & Policy Duty bound By Mark Cushing, JD 44 THE LAST WORD My journey to practice ownership What I learned about running a veterinary hospital and what my former colleagues in industry should consider.

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