Today's Veterinary Business

DEC 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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Page 25 of 69

Business THE VETALYTIX REPORT Welcome to The Vetalytix Report for the third quarter of 2018. In previous issues, we reported that the first two quarters proved to be challenging for many veterinarians nationwide as revealed by decreases in product consumption across numerous categories. After a slow start to the year marred by snow and cold in many regions, preventive care volumes appeared to recover in many areas of the country in the second quarter, although several regions continued weaker-than-expected results. With the end of September marking the close of the third quarter, the report that follows reveals the major trends observed during the late sum- mer months of July, August and September. Did practices fare better in the third quarter of 2018? Let's take a look using product consumption data made available through a partnership with Animalytix and its data platform, South Atlantic For the second quarter in a row, veterinary business metrics for the South Atlantic states (the Carolinas, Florida, Georgia and Virginia) were above average for many key indicators compared to the broader market. Clinical volume was up 5 percent compared to the third quarter of 2017, on par with the national average of 4.8 percent. This continued posi- tive growth represents a 1 percent increase in overall volume compared to the 4 percent observed in the second quarter. Wellness care through the veterinary channel appeared to be slightly negatively impacted compared to the prior year. Despite being on par with national averages, canine core vaccine volume was essentially flat (negative 0.1 percent) in the third quarter, while the observed decrease in feline core vaccine volume was more evident, down 1.5 percent com- pared to 2017. Canine influenza volume, a value that varies significantly depending on the prevalence of clinical outbreaks, was down significantly compared to the prior year. Whether it's a new puppy or a long-time sidekick, each pet you care for is an important part of someone's life. Trees for Pets is an opportunity to show your clients how much you care. For as little as $5, you can plant a tree to: Welcome a new client Celebrate a client's birthday or anniversary Remember a lost companion A personalized card will be sent to your client indicating that a tree has been planted in honor of his or her pet in one of our nation's forests. This simple gesture — and living tribute — will make a lasting impression and set your clinic apart. CONTACT US TODAY TO LEARN MORE. | 402-473-9557 | THAT GIVES BACK The heartfelt gift South Atlantic states show 5 percent gain in clinical volume The third quarter was a mixed bag overall, with flea and tick doses tending to lag. South Atlantic Q3 2018 Q3 2018 National Vet Consumption Index (Overall Clinical Volume) 5.0% 4.8% Canine Core Vacc Doses -0.1% -0.2% Canine Flu Vacc Doses -42.2% -3.2% Feline Core Vacc Doses -1.5% 0.4% Advanced Procedural Volume (Inhalant Anesth. Dynamics) 0.8% 0.4% Flea Tick Doses -11.2% -13.6%

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