Today's Veterinary Business

DEC 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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63 December 2018/January 2019 • TODAYSVETERINARYBUSINESS.COM to the administrators. At a glance, you can see the number of people who found you on Google, asked for directions, visited the website or called. Google also shows the percentage change from the pre- vious month. These indicators can provide direction in the practice's overall monthly marketing plan. Extra-Cool Features Google has added more depth to the Google My Business tool. These features are worth consideration to help keep tails coming through the clinic doors. They include: • Services: A practice can list what is offered, such as pup- py or kitten wellness care, boarding, grooming and dental procedures. • Woman-owned business: If the business is owned by a woman, the fact can be listed. • Multiple location manage- ment: Very recently, Google allowed multiple locations to be seen in one dashboard. • Appointment scheduling: This is still in its infancy. A practice can allow requesting and booking appointments through Google My Busi- ness, but a Google partner must be used. Learn more at http://bit.ly/2Skf4ch. • Client messaging: When this feature is enabled, clients can text the number placed in GMB. For set-up instructions, go to http:// bit.ly/2Axtuiq. Note that Google will show publicly how long a business took to respond to a text message. This means you need to be responsive, or just don't enable it. • Q&A: Publicly, a questions and answers section can now be seen. Anyone can ask and anyone can answer. Reviewing the responses for accuracy is an important best practice. Stay Up to Date Google constantly institutes changes and then announces them to the world. To keep up with changes, including those on Google My Business, set a Google Alert at www.google.com/alerts. Start cultivating your hospital's Google My Business area today. With nurturing and care, it can bring clients through the door. Featured VetPartners Members The VetPartners mission is to provide a community of networking, collaboration and integrity to serve our members, for the good of the veterinary profession. Chelsea Elbert Senior Account Executive celbert@NAVC.com 918.230.1005 To learn about advertising opportunities, contact: Relationships Matter A new approach in web design and marketing that is changing everything. (858) 405-4916 digitalempathyvet.com Want a successful website? Cheshire specializes in successful veterinary websites, marketing campaigns, social media, multimedia, logo design/ branding and community marketing. Call us for a free analysis. Free shipping with all websites. (Got your attention!) 773-478-0631 www.cheshirepartnersllc.com Cheshire Partners Digital Marketing & Website Design The Animal Health and Veterinary Search and Recruitment Firm The VET Recruiter ® is an executive search and recruitment firm specializing in recruiting in the Animal Health, Animal Science and Veterinary Industries. Our mission is to help Animal Health companies and Veterinary businesses hire top talent to help their business growth and become more profitable, while also helping Animal Health and Veterinary professionals attain career-enhancing opportunities that allow them to achieve the quality of life they seek. Whether you need to hire one person or a team of people, or you're looking to make your next career move, no one can help you achieve your goals more quickly than The VET Recruiter ® . (918) 298-7025 www.thevetrecruiter.com We understand your focus is on keeping pets healthy! That's why we request medical records in less than 10% of claims and require no veterinary involvement in claims submission. Visit our Vet pages for more info. www.petsbest.com/TVB Educate, Communicate, and Optimize with LifeLearn. Explore our ECOsystem, which includes the WebDVM website platform and ClientEd library, our veterinary decision support VQQNŤ5QƒGCPF#..;&8/ŨU communications, retention, and reminder system. 1-800-375-7994 www.lifelearn.com Get results. Tails through the door for over 20 years. Find out how you can increase your bottom line. Nancy Dewitz, Director of Sales (877) 244-9322, ext. 100 www.beyondindigopets.com Visit us at VMX Booth #2234 VetPartners member Kelly Baltzell is founder and CEO of Beyond Indigo. She serves on the Today's Veterinary Business editorial advisory board. Founded in 2001, VetPartners is a nonprofit association dedicated to helping the veterinary profession improve practice management standards and elevate the levels of service, expertise, responsibility and professionalism provided by veteri- nary consultants, advisers and specialists. Learn more at www.vetpartners.org. =LY`WYVÄ[HISL JVTWHU`[OH[ THYRL[ZWYVK\J[Z [V]L[LYPUHYPHUZ 7SLHZLZLUKPUX\PYPLZ[V 76)V_ ;VTIHSS;? FOR SALE

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