Today's Veterinary Business

DEC 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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6 Today's Veterinary Business News Briefs News Briefs Petco says 'no' to artificial Petco intends to pull from store shelves all dog and cat foods and treats that contain artificial ingre- dients. The move is set to start in January and conclude by May. The retailer said the change would make it the "first and only major retailer of pet food to not sell food and treats with artificial ingredients." MWI grows by subtraction MWI Animal Health folded four U.K. subsidiaries — Centaur Services, St. Francis Group, Vetswest and Vet Space — into the parent company. Get educated on diabetes Henry Schein Animal Health launched the Pet Diabetes Resource Center, a collection of articles, videos, webinars, infographics and other materials, at http://bit.ly/2DDbMfZ. Fast cash from Trupanion Trupanion's speedy claims system has paid more than $67 million to veterinary practices since 2014 with- in minutes of client checkout. Vet Direct Pay integrates with practice management systems to quickly approve claims and reimburse hos- pitals for services rendered. Hey, Alexa, who won? Lincoln Memorial University clinical skills veterinarian Jamie Perkins, DVM, won first place in the DevLearn Conference's Hyperdrive contest. Her presentation focused on the use of Amazon's Alexa smart speaker to teach communication and clinical reasoning to veterinary students. Own some industry giants ProShares launched an exchange- traded investment fund called Pet Care ETF. Shares of Idexx, Dechra, PetMed Express and about 20 other pet-related companies are among the initial holdings. An exchange-traded investment fund is similar to a mutual fund but is traded on stock exchanges. Heska settles lawsuit Veterinary diagnostic equipment maker Heska Corp. agreed to pay $6.75 million to settle a class-action lawsuit alleging the company sent unsolicited faxes in violation of the Junk Fax Prevention Act. The lead plaintiff, Shaun Fauley, DVM, of Naperville, Illinois, received $15,000, according to Law360.com. Coming soon: Heart + Paw Banfield Pet Hospital's former CEO, Vincent Bradley, is leading a start- up company that plans to build 200 full-service veterinary clinics start- ing in the Northeast and mid-Atlan- tic states. Heart + Paw is backed by $100 million from the private equity firm Waud Capital Partners. New Pro Plan diet unveiled Nestlé Purina PetCare introduced a wet, chicken-flavored variety of HA Hydrolyzed, a Purina Pro Plan Vet- erinary Diets formula for dogs. The new canned diet and two existing dry choices are formulated to help minimize adverse food reactions, the manufacturer reported. SAGE is looking to expand SAGE Centers for Veterinary Special- ty and Emergency Care, a network of four Bay Area hospitals, is plotting an expansion in partnership with the private equity firm Chicago Pacific Founders Fund. Where the hospitals might open was not disclosed. Mars acquisition approved Mars Petcare, owner of the Ban- field and VCA hospital chains, will be permitted to take over AniCura and its 200 European clinics. The acquisition approved by regulators is contingent on Mars selling VetFamily, an AniCura-owned purchasing group serving 1,000 veterinary clinics across Europe. AAHA certifies first chain The American Animal Hospital Asso- ciation accredited a hospital network for the first time. PetWell Partners, which operates 31 hospitals in five states, was granted Practice Network Accreditation by meeting a set of standards different from what indi- vidual clinics must achieve. Vets flocked to Singapore The World Small Animal Veterinary Association is looking ahead to 2019 and Canada after setting an atten- dance record of 3,350 at the 2018 World Congress in Singapore. The 2019 World Congress is set for July 16 to 19 in Toronto. Registration is available at https://wsava2019.com. Brakke explores telehealth Telehealth and possible impedi- ments to its continued growth are the focus of a new Brakke Consult- ing study. "The Companion Animal Veterinary Telehealth Landscape," available for $5,500, profiles more than 20 telehealth providers and reveals what veterinarians and pet owners had to say in surveys. More information is available by emailing lfondon@brakkeconsulting.com. Hill's is sole Vetrax owner AgLogica Holdings Inc. transferred its interest in the Vetrax wearable sensor to partner Hill's Pet Nutri- tion Inc. Financial terms were not announced. Worn on a dog's collar, Vetrax measures behaviors such as shaking, scratching, walking and sleeping, and it is designed to help pet owners and veterinarians moni- tor numerous health conditions. Pet trade gets smarter "Smart" pet products such as self-cleaning litterboxes, automated feeders and Bluetooth-enabled col- lars make up a $400 million a year U.S. market, according to Packaged Facts. More information is available at http://bit.ly/2EnEQth. AAVMC conference is set Diversity and inclusiveness will be examined during the Association of American Veterinary Medical Colleges' 2019 annual conference, scheduled for March 8 to 10 in Washington, D.C. Details are avail- able at http://bit.ly/2NIAFaT. More apply to vet school Admission to veterinary school has gotten more competitive. The Association of American Veterinary Medical Colleges reported that 8,151 people submitted 40,522 applica- tions by the Sept. 21 deadline, a jump in both numbers from the pri- or year. Would-be members of the Class of 2023 applied to an average of five schools each. Idexx looks for new CMO Idexx Laboratories chief medical officer Roberta Relford, DVM, MS, Ph.D., DACVIM, DACVP, will retire in early 2019. A job opening posted at http://bit.ly/2yoJtgt seeks applicants with veterinary medical expertise, business and market acumen, and leadership skills. Blue adds salmon recipes Blue Buffalo Co. introduced hydro- lyzed salmon wet diets formulated to manage adverse food reactions in dogs and cats. The foods comple- ment the kibble variety of Blue Natu- ral Veterinary Diet HF Hydrolyzed for Food Intolerance. Also new is a wet option to Veterinary Diet NP Novel Protein Alligator for dogs. iVet360 analyzes websites Veterinary hospital websites have become more secure and more responsive. The bad news: They are slower. A benchmark report pre- pared by the analytics firm iVet360 is available at http://bit.ly/2QzuN5D. Pet insurance is thriving Pet health insurance is growing in popularity because of a strong economy, better consumer aware- ness and easier claims processing. A Packaged Facts report sold at http:// bit.ly/2O5wbzU forecast that insur- ers writing policies in the United States will do $2 billion in business by 2022, nearly double 2017's total. Pill Assist is ready for sale Royal Canin launched veterinary- exclusive Pill Assist, a treat designed to conceal medications from fussy dogs. A study commissioned by the company found that 1 in 3 dog owners reported their pets spit out pills. More information is available at http://bit.ly/2IyluzS. Semintra goes to market Boehringer Ingelheim Animal Health released to U.S. veterinari- ans the first FDA-approved liquid solution for the control of feline systemic hypertension. Semintra (telmisartan oral solution) earned approval in May 2018. The drug was introduced to a select number of European countries in September.

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