Today's Veterinary Business

FEB 2019

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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Page 5 of 71

2 Today's Veterinary Business Editor Ken Niedziela Art Director Brent Cashman Associate Publisher Doreen Carpenter Senior Account Executive Chelsea Elbert Senior Account Executive Allyson Archambault Account Executive Paige Ellington Campaign Manager Angelina Varagona Campaign Manager Mary Hannah Sperry Group Publisher Chris Kelly Editorial Director Patricia Wuest NAVC Chief Executive Officer Thomas M. Bohn, MBA, CAE NAVC Chief Media and Sales Officer Laura C.S. Walker Kelly Baltzell, MA, Beyond Indigo Pets president Mark Cushing, JD, Animal Policy Group partner Amanda Donnelly, DVM, MBA, ALD Consulting owner Eleanor Green, DVM, DACVIM, DABVP, Texas A&M University College of Veterinary Medicine and Biomedical Sciences dean Charlotte Lacroix, DVM, JD, Veterinary Business Advisors founder Mary Beth Leininger, DVM, former AVMA president and retired Hartville Group executive Zack Mills, DVM, Duluth, Georgia, practice owner Jeff Thoren, DVM, PCC, BCC, Gifted Leaders founder Ernie Ward, DVM, CVFT, E3 Management owner Fritz Wood, CPA, CFP, veterinary industry consultant Editorial advisory board An Official Publication of the NAVC board of directors President Cheryl Good, DVM Immediate Past President K. Leann Kuebelbeck, DVM, DACVS President-elect Paige Allen, MS, RVT Vice President Harold Davis, RVT, VTS (ECC) Treasurer Laurel Kaddatz, DVM Directors Sally Haddock, DVM Karen Kline, DVM, MS, DACVIM (Neurology), CVA Bob Lester, DVM Mark Russak, DVM, CVJ Today's Veterinary Business (ISSN 2574-5816 print and ISSN 2574-5824 online) is published bimonthly (Feb/Mar, Apr/May, Jun/Jul, Aug/Sep, Oct/Nov, Dec/Jan) by the North American Veterinary Community (NAVC), 622 E. Washington St., Suite 300, Orlando, FL 32801. Copyright 2019. All rights reserved. Please note: The opinions stated in this publication are those of the respective authors and do not necessarily represent the opinions of NAVC or its editorial advisory board. Subscriptions only: For a new subscription, renewal, cancellation or address change, contact 630-739-0900 or visit to complete an online form. Your subscriber ID is directly above your name on the address label. Free subscriptions only to qualifying subscribers. Qualifying subscribers include veterinarians, members of the veterinary health care team, veterinary school faculty, veterinary students and other professionals allied to the field. Eastern States Veterinary Association Inc. (NAVC) reserves the right to determine eligibility for a free subscription. POSTMASTER: Send address changes to CDS/Today's Veterinary Business, 440 Quadrangle Drive, Suite E, Bolingbrook, IL 60440. Around the corner from the spacious Expo Hall locations filled by Idexx, Boehringer Ingelheim and Henry Schein Animal Health was Veterinary Healthcare Associates' 10-by-10-foot booth. Why would a 24-hour emergency hospital and general prac- tice pay to exhibit at VMX 2019 among hundreds of manufacturers, distributors and service providers? Because Veterinary Healthcare Associates is preparing to expand and needs more veterinarians, from specialists to emergency doctors to general practitioners. One might think that life in Winter Haven, Florida — halfway be- tween Tampa and Orlando — is an easy sell, but not necessarily. "We're in Central Florida, so a lot of doctors aren't looking to- ward us. We need to go out and look for them," said Carrie-Ann Lukas-Brady, the hospital's human resource manager. "The cost of living is very affordable in Winter Haven," she said. "We've got the gulf an hour away, we've got the Atlantic an hour away, we've got lakes. We have everything in our community and we want to showcase that, but, even with technicians, there's a shortage everywhere in our industry." That view is echoed by Today's Veterinary Business columnist Mark Cushing, who on Page 42 explains that industry insiders in 2014 warned of an overabundance of veterinarians. The forecast was wrong. In 2019, Cushing reports, "virtually every veterinary practice … cannot find any vets or vet techs. … General practices, specialty hos- pitals, emergency clinics — you name it and the problem is the same." On Page 62, Dr. Cindy Trice, the founder of Relief Rover, offers at least a stop-gap solution: fill-in staffing. "Some veterinarians work relief as a career choice," she writes. "For others, relief work is a means to test the cultures of various practices to find one that fits their style and career aspirations." What do you think? How dire is the staffing crisis? What can or should be done about it? Write to me at Ken Niedziela, editor Where are all the vets? Ken Niedziela • Editor We're in Central Florida, so a lot of doctors aren't looking toward us. We need to go out and look for them. — Carrie-Ann Lukas-Brady, Veterinary Healthcare Associates Welcome! YOUR TURN Today's Veterinary Business provides a forum for readers to comment on anything in this journal and on any topic relevant to the business of veterinary medicine. We welcome letters of 600 words or less — the shorter, the better. Please email submissions to editor Ken Niedziela at Include your name, professional degrees and credentials, workplace or city of residence, and contact information.

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