Today's Veterinary Business

FEB 2019

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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63 February/March 2019 • TODAYSVETERINARYBUSINESS.COM Featured VetPartners Members Want a successful website? Cheshire specializes in successful veterinary websites, marketing campaigns, social media, multimedia, logo design/ branding and community marketing. Call us for a free analysis. Free shipping with all websites. (Got your attention!) 773-478-0631 www.cheshirepartnersllc.com C heshire Partners Digital Marketing & Website Design Relationships Matter A new approach in web design and marketing that is changing everything. (858) 405-4916 digitalempathyvet.com Get results. Tails through the door for over 20 years. Find out how you can increase your bottom line. Nancy Dewitz, Director of Sales (877) 244-9322, ext. 100 www.beyondindigopets.com We understand your focus is on keeping pets healthy! That's why we request medical records in less than 10% of claims and require no veterinary involvement in claims submission. Visit our Vet pages for more info. www.petsbest.com/TVB Educate, Communicate, and Optimize with LifeLearn. Explore our ECOsystem, which includes the WebDVM website platform and ClientEd library, our veterinary decision support tool – Sofie, and ALLYDVM's communications, retention, and reminder system. 1-800-375-7994 www.lifelearn.com VetPartners member Dr. Cindy Trice is the founder of Relief Rover. Founded in 2001, VetPartners is a nonprofit association dedicated to helping the veterinary profession improve practice management standards and elevate the levels of service, expertise, responsibility and professionalism provided by veteri- nary consultants, advisers and specialists. Learn more at www.vetpartners.org. Maximize the Opportunity Ready to hire a relief vet? First, get buy-in from the front-office staff. I've worked relief at many clinics where the front desk calls the relief vet, well, "the relief vet." This does not inspire confidence. I've also noticed that this also correlates with an emptier appointment schedule. Ideally the front office is talking up your relief vets, calling them by their name and communicating with the client early and often about the confidence the practice has in the doctor. Call clients ahead of time, remind them about the relief vet when they arrive, and make sure the pairing is seen as a treat rather than a second-best experience. Also crucial to making the day flow smoothly is having at least one senior staff member present who understands the work flow, practice management system, pricing, in- ventory and diagnostic equipment. Clear medical records, partic- ularly for follow-up appointments or ongoing cases, are important, not only for seamless medical care but to help preserve the client's confidence in the practice. Put Out the Welcome Mat You would not believe the differ- ence when the techs have all the needed tools ready for the relief vet. I've had to get adept at rifling through drawers and cabinets looking for whatever piece of equipment I need while listening to the client and trying to maintain eye contact. This awkward scenario can be avoided with a small amount of staff preparation. Have the assis- tants or nurses prepare the room for whatever type of appointment. For instance, if it's an appointment to check ears, have the otoscope, fresh cones, cotton swabs and slides on the counter. You get the idea. This kind of preparation saves time and gives the right impression of organization and competence. Encourage clients to bring in their sick (or well) pets as work-in appointments rather than having them wait to see the primary vet. The pets will be cared for sooner, the clients will greatly appreciate having any problems addressed quickly and the relief vet will be productive for your practice. Find out if your relief vet has special skills like dentistry, ultra- sound or surgery and then sched- ule those types of appointments for them. Utilizing their expertise on relief days will keep a high standard of patient care and the appointment books full. All these suggestions are simple, but when you add them up, they make a monumental difference in clinic productivity and client experience. And that means better retention, better revenues, and on down the line. Reach out to a relief vet because you do deserve a break today. The VetPartners mission is to provide a community of networking, collaboration and integrity to serve our members, for the good of the veterinary profession. Chelsea Elbert Senior Account Executive celbert@NAVC.com 918.230.1005 To learn about advertising opportunities, contact: The Animal Health and Veterinary Search and Recruitment Firm The VET Recruiter ® is an executive search and recruitment firm specializing in recruiting in the Animal Health, Animal Science and Veterinary Industries. Our mission is to help Animal Health companies and Veterinary businesses hire top talent to help their business growth and become more profitable, while also helping Animal Health and Veterinary professionals attain career-enhancing opportunities that allow them to achieve the quality of life they seek. Whether you need to hire one person or a team of people, or you're looking to make your next career move, no one can help you achieve your goals more quickly than The VET Recruiter ® . (918) 298-7025 www.thevetrecruiter.com

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