38 Today's Veterinary Business Communication
When I first started using the
platform as a focal point in my
presentations, Facebook had just
broken 500 million users. That was
in 2010. Since then, the social me-
dia giant has catapulted to the top
of the index of heavy-hitting social
networking platforms, achieving
an almost unfathomably large user
base in the process.
YouTube comes in second with
about 1 billion monthly visitors,
but guess which social media site
is third? If you guessed Instagram,
you'd be right. It has 700 million
monthly users.
Here is the key difference
between Instagram, which centers
around posting, liking and com-
menting on pictures and short vid-
eos, and other social platforms like
Facebook and YouTube: Instagram
may already extensively showcase
your veterinary practice, even if
you've never set up an account.
In fact, there is
a very good chance
your practice is on
Instagram — known
as Insta for short — because of
geolocation tagging. This feature
allows Instagram users to share
and post their location, wherever
they are.
Check it out for yourself by
visiting www.Instagram.com or
downloading the Instagram app. To
easily look up your location page,
simply type in the name of your
practice. You'll see a listing come
up like this one:
This listing, with the little pin
and your address, is the location
that Instagram has already created
The most popular social media sites of 2017 aren't just getting millions of views, they're receiving billions
of them. That's right, as of May, Facebook was averaging almost 2 billion visitors a month. The exact figure, according
to the online source Statista, was 1.94 billion.
Communication
SOCIALLY ACCEPTABLE
By Eric D. Garcia
Enjoy instant Instagram success
The third most popular social media site is a great way to interact with clients.