Today's Veterinary Business

DEC-JAN 2017

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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32 Today's Veterinary Business Community I'm not suggesting we get rid of exam rooms, but perhaps we should rename them "classrooms." We certainly do more in the room than simply examine. How would your team's mind - set change when asked to see Mrs. Smith and Fluffy in Classroom 2 in - stead of Exam Room 2? How would your client's perspective shift after being welcomed into Classroom 2 instead of Exam Room 2? How would pet behavior change? How would your own? This line of reasoning is not dissimilar to the one that catalyzed the shift from "waiting rooms" to "reception areas." Calling out the most uncomfortable function of the room seems counterproduc- tive. Maybe we should rebrand them once again and call them concierge or guest service rooms, but I wax tangential. A Different Approach As progressive veterinary profes- sionals, we strive to partner with caring pet owners in order to pro- vide their four-legged family mem- bers with longer and happier lives. To achieve that end, we spend our days, and sometimes nights, edu- cating clients about great pet care. Isn't a classroom a more appropri- ate place for these partnerships to begin, grow and thrive than an exam room? Classrooms inspire collaboration, learning, sharing and behavior change. Exam rooms evoke negative connotations that feel just the opposite. A colleague I admire told me that in his practice-owning past, in an effort to better educate clients, he took a cartooning course. (Bear with me here.) He covered one wall in every exam room with a A simple name change — think of it as rebranding — and a new mindset could boost client education and collaboration. whiteboard and used it to educate/ entertain his clients during every exam with cartoons teaching great pet care. His is one of the best examples I know of a classroom vs. exam room approach. Unsurpris- ingly, his clients loved it. I suspect that compliance, retention, pet lifespans, team morale and his bot- tom line all prospered as a result. Plus, he had a lot of fun. Back to School Veterinary schools, on the oth- er hand, would benefit from more exam rooms and fewer classrooms. The North American Veterinary Medical Education Consortium cited "graduate ca- reer-ready veterinarians who are If you asked me why veterinary practices have exam rooms, I'd have to admit that before now, I hadn't given the question much thought. We certainly need exam rooms to examine pets, but do we need to examine pets in an "exam room"? Maybe not. Community CREATIVE DISRUPTION By Bob Lester, DVM Turn your exam room into a classroom

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