Today's Veterinary Business

FEB 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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Overhead Control Your hospital, team and op- erating hours can limit the services you provide. Introducing new equipment or offering additional services may not be economical for your practice. Working closely with referral facilities can provide your clients with the hours and services they need while not add- ing strain to your staff and wallet. Education Many referral institutions provide free continuing education for doctors and sometimes for technicians. "This is a convenient and very affordable way to learn from colleagues you work closely with, typically about topics that are relevant to your everyday life," said Boerne, Texas, mobile surgeon Justin Harper, DVM, MS, DACVS. "Me" Time Deciding to work with referral hospitals allows you to focus on your passion. If you love cats and would like to focus on lowering their stress in your prac- tice, you can. No need to give up space to store new equipment you eventually may lose interest in. Fo- cusing on the facets you enjoy will improve your staff culture. Your clients will notice and your patient care will be better for it. Mobile Benefits Many specialists travel to general practices. You can add a surgeon, ultrasonographer or cardiologist to your staff, but only when you need one. You can offer patients multiple spe- cialty services without needing to add staff or equipment. This provides better patient care and the client doesn't have to travel to a referral center. Meanwhile, you retain an- cillary services in your practice — anesthesia, radiographs and medications, for example — and thereby increase revenue. "It's clearly a win-win-win situation," Dr. Harper said. Do you always have to refer? Absolutely not. Many general practitioners are proficient at providing additional services and love doing so. As long as you are proficient, and you can offer those services ethically, you may do so. It is, however, wise to educate pet owners about all their options, including specialty care opportu- nities, even when you are capable of handling the care in house. Ultimately, clients decide who should take care of their pet once they've explored all options. Better Patient Care. Better Business. ™ Midmark Corporation, Dayton, OH, USA. At Midmark Animal Health, we care about clinic success. That's why we are committed to being the total solution for better patient care and better business. • Cabinetry and seating • Containment systems • Exam and treatment tables and tubs • Procedure and exam lighting • Lift equipment • Sterilization equipment • Anesthesia machines • Patient monitors • Dental Delivery • Digital X-ray Our commitment goes beyond our fully integrated product line. We'll be with caregivers every step of the way with top-notch clinical support and training. To learn more, call 1-800-MIDMARK or visit: midmarkanimalhealth.com/TVB218 . Always there when you need us. • Fill in the specialist's referral form. • Include a summary of what you have done or administered. • Send copies of bloodwork, X-rays and other tests. • Specify any questions you may have. • Provide directions and guidelines, such as fasting, to the client. • Don't refer clients who have exhausted their financial resources. • Don't give medications that may interfere with further treatment. HOW TO REFER BETTER Dr. Phil Zeltzman owns a traveling surgery practice serving eastern Pennsylvania and western New Jersey. He is Fear Free certified. Stroudsburg, Pennsylvania, technician AJ Debiasse contributed to this article. 8 9 10 11

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