Today's Veterinary Business

FEB 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

Issue link:

Contents of this Issue


Page 35 of 67

34 Today's Veterinary Business Communication The U.S. cat population has risen by several million over the past five years, according to several studies. However, the number of feline veterinary visits is declining and nearly three times as many cats, as compared to dogs, did not receive any veterinary care in the past year. This is an incredibly disturbing trend that should trouble every proactive and progressive veterinarian. Communication FEARLESS By Natalie Marks, DVM While client surveys have yielded myriad reasons behind the decline — higher veterinary fees in an up-and-down economy and a willingness to search the internet for answers to veterinary questions, for starters — we can gain some insight on how to fix these issues. But let's take a hard look at our practices. Are we meeting the needs of our feline patients and their owners? As general small animal practices cater more toward the dog-owning client — another pos- sible reason for the decline — you can start to recapture feline clients if you embrace strategies designed to reduce fear, anxiety and stress at home, in the lobby and in the exam room. The customer experience will become positive, the patients will be less anxious and reactive, the hospital staff will enjoy the ap- pointments more, creating a better work environment, and feline vet- erinary visits will increase, driving revenue and overall growth. Follow this three-step approach: Generate a successful plan for the client's home well before the scheduled veterinary visit. Your practice website should contain specific information about how a client can achieve calm and controlled transport of the cat to the practice. This should include a num- ber of common recommendations: • Making the carrier part of the home's "furniture." Cutline Learn to reclaim your patients (and their owners) in three easy steps. 1 The war on feline wellness

Articles in this issue

Archives of this issue

view archives of Today's Veterinary Business - FEB 2018