Today's Veterinary Business

FEB 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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Page 42 of 67

41 February/March 2018 • TODAYSVETERINARYBUSINESS.COM gent, caring, empathetic, self-effac- ing, idealistic members to its ranks, which is, for all intents and pur- poses, a very good thing. But our default setting is generally to place the needs of others over our own, which breeds a backseat approach to our own health. What if we put our own inter- ests first? What if, instead of treat- ing that 5:30 p.m. vomiting dog, we referred it and instead went to our kid's soccer practice? Unintended Consequences To help better explain this phenom- enon, I share with my students the John Wayne story. For those millen- nials who don't know, John Wayne was an iconic Hollywood cowboy. His fame hinged on his rugged in- dividualism, his steadfast refusal of help; he's always been known as the lone wolf, the hero. When framed this way, it's quite easy to see the parallel between John Wayne and the historical veterinarian. Much has resulted from this John Wayne ethos among the veterinary profession as a whole. On the positive side, let's talk about the great esteem in which society holds our profession. If you don't believe in Gallup's polling, simply introduce yourself as a veterinary professional at your next cocktail party or to your seatmate on your next flight. Then be prepared to spend the next hour hearing about Garfield's litter box behavior. Life insurance salesmen, den- tists, pharmacists, even attorneys don't get that kind of attention. There's a reason a veterinary doctor is in the second most- admired profession. There's a reason we, across the board, have become so admired. We work to be heroes. Society places such a high premium on our profession because you and I, and those who came before us, have always put the welfare of the animals ahead of our own well-being. Somewhere in our DNA we are programmed to put pets before vets. We are John Wayne. But this phenomenon doesn't come without a high premium. In short: We can't always be the hero. Somewhere along our noble pursuit, we burn out. We suddenly find ourselves in the throes of compassion fatigue, we discourage passionate kids from pursuing our profession — some- thing that breaks my heart — and, at its absolute worst, this hero com- plex puts so much pressure on a person that it manifests in suicide. Despite the pressing issues, I re- main optimistic. There's never been a better time to be a veterinarian. Our profession is booming. This growth phenomenon is largely attributed to two things: • The humanization of pets. • The high esteem in which vet- erinarians are held by society. Life's Too Short We're all familiar with the former. The human- ization of pets — the ever-growing pet-family bond — is best summed up by my friend, Dr. Marty Becker. Marty talks about the way pets have moved from the barnyard to the backyard to the backroom to the living room to the bedroom to the bed, and now, under the covers. This is illus- trative of the fuel that has driven our profession. And when it comes to the latter, the high regard with which society holds our profession, it can be summarized succinctly: The admiration of society is worth the unintended consequences for some of us. For a growing number, it's clearly not. And thus, we loop back around to the vomiting-dog-at-5:30 p.m. scenario. What if we put our own interests first? What if we make it to our kid's soccer practice? What if we fire a few grumpy clients, hire a relief vet to cover one day a week and cut back to a 40 hour per week (or less)? Remember, this is a marathon not a sprint. You can enjoy a long and satisfying career. Pace yourself, say no, don't try to be a hero, go to soccer practice. Life's too short. The great philosopher Dolly Parton is credited with saying, "Never get so busy making a living that you forget to make a life." From a veterinarian's point of view, these are great words to live by. Take care of yourself, take care of those around you and then take care of your business. Putting your own self-interest behind that of animals may be noble, but those of us old enough to remember John Wayne movies remember how they ended: The Duke (aka John Wayne) got shot in nearly every movie. He didn't expe- rience the satisfaction of working in a team, he could address only one issue per movie, he rode alone into the sunset. He never made it to soccer practice. Creative Disruption columnist Dr. Bob Lester is chief medical officer of WellHaven PetHealth, a former practice owner and a founding member of Banfield Pet Hospital and the Lincoln Memorial University College of Veterinary Medicine. He serves on the North American Veterinary Community board of directors. Society places such a high premium on our profession because you and I, and those who came before us, have always put the welfare of the animals ahead of our own well-being. Somewhere in our DNA we are programmed to put pets before vets.

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