Today's Veterinary Business

APR 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

Issue link: https://todaysveterinarybusiness.epubxp.com/i/955830

Contents of this Issue

Navigation

Page 27 of 67

26 Today's Veterinary Business Business Business PRODUCT SALES Something that used to irk David Buelna, DVM, co-owner of Circle B Veterinary Hospital in Katy, Texas, was recommending a brand-name product to pet owners and then seeing them bypass him and purchase the item online or at a superstore. He decided that something needed to be done. He found the solution with private labeling. Make your hospital a household name Some veterinarians turn to clinic-branded products to keep initial and recurring sales within the practice. By Keith Loria "Now they leave here with my custom products and when they need them again, they come back to me," Dr. Buelna said. "Going to custom labeling has been a practice-changing experience." Dr. Buelna also utilizes private labeling to market his practice to new clients. "When they see our name on many of the labels in our lobby, it helps build credi- bility," he said. "Owners who find a practice that has taken the time to do the small things will certainly take the time to care for their pets. In our community, branding through constant exposure of our name is our ally in helping spread the word." 100 SKUs Custom labeling, or what's more commonly referred to in 2018 as clinic-branded labeling, is the pro- cess of veterinary hospitals promot- ing their own brand of products — items a client will find nowhere else because the labels are unique to the practice. A custom label program pro- vided by Stratford Pharmaceuticals of Oldsmar, Florida, allows a clinic to take any Stratford product and make it the hospital's own. The company has over 100 SKUs in the key categories of dermatology, otic, dental, well-being and joint health. Given the explosion of online pharmacies, Amazon and retailers such as Chewy.com, all veterinar- ians should look at ways to keep business in-house and persuade pet owners to come back to reorder, Stratford CEO Brian Nugent said. "Chewy.com didn't exist five years ago," Nugent said. "The majori- ty of their customers came from pet owners who were originally intro- duced to companion animal health products by their veterinarian. Florida veterinarian Dr. Mitsie Vargas likes the added control she has over the products she sells under her clinic's name. Advantage Multi ® for Cats (10% imidacloprid + 1% moxidectin) BRIEF SUMMARY: Before using Advantage Multi ® for Cats (imidacloprid+moxidectin), please consult the product insert, a summary of which follows: CAUTION: Federal (U.S.A.) Law restricts this drug to use by or on the order of a licensed veterinarian. INDICATIONS: Cats: Advantage Multi for Cats is indicated for the prevention of heartworm disease caused by Dirofilaria immitis. Advantage Multi for Cats kills adult fleas (Ctenocephalides felis) and is indicated for the treatment of flea infestations. Advantage Multi for Cats is also indicated for the treatment and control of ear mite (Otodectes cynotis) infestations and the intestinal parasites species Hookworm (Ancylostoma tubaeforme) and Roundworm (Toxocara cati). Ferrets: Advantage Multi for Cats is indicated for the prevention of heartworm disease in ferrets caused by Dirofilaria immitis. Advantage Multi for Cats kills adult fleas (Ctenocephalides felis) and is indicated for the treatment of flea infestations on ferrets. WARNINGS: Cats: Do not use on sick, debilitated, or underweight cats. Do not use on cats less than 9 weeks of age or less than 2 lbs. body weight. Ferrets: Do not use on sick or debilitated ferrets. HUMAN WARNINGS: Not for human use. Keep out of the reach of children. Children should not come in contact with the application site for 30 minutes after application. Causes eye irritation. Harmful if swallowed. Do not get in eyes or on clothing. Avoid contact with skin. Wash hands thoroughly with soap and warm water after handling. If contact with eyes occurs, hold eyelids open and flush with copious amounts of water for 15 minutes. If eye irritation develops or persists, contact a physician. If swallowed, call poison control center or physician immediately for treatment advice. Have person sip a glass of water if able to swallow. Do not induce vomiting unless told to do so by the poison control center or physician. People with known hypersensitivity to benzyl alcohol, imidacloprid, or moxidectin should administer the product with caution. In case of allergic reaction, contact a physician. If contact with skin or clothing occurs, take off contaminated clothing. Wash skin immediately with plenty of soap and water. Call a poison control center or physician for treatment advice. The Safety Data Sheet (SDS) provides additional occupational safety information. For a copy of the Safety Data Sheet (SDS) or to report adverse reactions call Bayer Veterinary Services at 1-800-422-9874. For consumer questions call 1-800-255-6826 . PRECAUTIONS: Do not dispense dose applicator tubes without complete safety and administration information. Cats: Avoid oral ingestion. Cats may experience hypersalivation, tremors, vomiting and decreased appetite if Advantage Multi for Cats is inadvertently administered orally or through grooming/ licking of the application site. The safety of Advantage Multi for Cats has not been established in breeding, pregnant, or lactating cats. The effectiveness of Advantage Multi for Cats against heartworm infections (D. immitis) after bathing has not been evaluated in cats. Use of this product in geriatric patients with subclinical conditions has not been adequately studied. Ferrets: The safety of Advantage Multi for Cats has not been established in breeding, pregnant, and lactating ferrets. Treatment of ferrets weighing less than 2.0 lbs. (0.9 kg) should be based on a risk-benefit assessment. The effectiveness of Advantage Multi for Cats in ferrets weighing over 4.4 lbs. (2.0 kg) has not been established. ADVERSE REACTIONS: Cats: The most common adverse reactions observed during field studies were lethargy, behavioral changes, discomfort, hypersalivation, polydipsia and coughing and gagging. Ferrets: The most common adverse reactions observed during field studies were pruritus/ scratching, scabbing, redness, wounds and inflammation at the treatment site, lethargy and chemical odor. For a copy of the Safety Data Sheet (SDS) or to report adverse reactions call Bayer Veterinary Services at 1-800-422-9874. For consumer questions call 1-800-255-6286. Advantage Multi is protected by one or more of the following U.S. patents: 6,232,328 and 6,001,858. V-03/2016 NADA 141-254, Approved by FDA © 2015 Bayer Bayer, the Bayer Cross, Advantage Multi are registered trademarks of Bayer. Made in Germany.

Articles in this issue

Links on this page

Archives of this issue

view archives of Today's Veterinary Business - APR 2018