Today's Veterinary Business

APR 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

Issue link: https://todaysveterinarybusiness.epubxp.com/i/955830

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2 Today's Veterinary Business Welcome! Editor-in-Chief Deborah A. Stone, MBA, Ph.D., CVPM dstone@NAVC.com Editor Ken Niedziela kniedziela@NAVC.com Art Director Brent Cashman bcashman@NAVC.com Vice President of Sales & Marketing Rick Boggess rboggess@NAVC.com Senior Account Executive Allyson Archambault aarchambault@NAVC.com Director of Sales Doreen Carpenter dcarpenter@NAVC.com Account Executive Paige Ellington pellington@NAVC.com Director of Audience Development Sondra Reynolds sreynolds@NAVC.com Director of Training and Channel Relationships Rachel Bailey rbailey@NAVC.com Group Publisher Chris Kelly ckelly@NAVC.com NAVC Chief Executive Officer Thomas M. Bohn, MBA, CAE tbohn@NAVC.com NAVC Chief Media and Sales Officer Laura C.S. Walker lwalker@NAVC.com Kelly Baltzell, MA, Beyond Indigo Pets president Mark Cushing, JD, Animal Policy Group partner Amanda Donnelly, DVM, MBA, ALD Consulting owner Eleanor Green, DVM, DACVIM, DABVP, Texas A&M University College of Veterinary Medicine and Biomedical Sciences dean Charlotte Lacroix, DVM, JD, Veterinary Business Advisors founder Mary Beth Leininger, DVM, former AVMA president and retired Hartville Group executive Zack Mills, DVM, Duluth, Georgia, practice owner Jeff Thoren, DVM, PCC, BCC, Gifted Leaders founder Ernie Ward, DVM, CVFT, E3 Management owner Fritz Wood, CPA, CFP, veterinary industry consultant Editorial advisory board An Official Publication of the www.NAVC.com Welcome! NAVC board of directors President K. Leann Kuebelbeck, DVM, DACVS Immediate Past President Gail Gibson, VMD President-elect Cheryl Good, DVM Vice President Paige Allen, MS, RVT Treasurer Laurel Kaddatz, DVM Directors Harold Davis Jr., RVT, VTS (ECC) Sally Haddock, DVM Bob Lester, DVM Mark Russak, DVM, CVJ Today's Veterinary Business (ISSN 2574-5816 print and ISSN 2574-5824 online) is published bimonthly (Feb/Mar, Apr/May, Jun/Jul, Aug/Sep, Oct/Nov, Dec/Jan) by the North American Veterinary Community (NAVC), 622 E. Washington St., Suite 300, Orlando, FL 32801. Copyright 2018. All rights reserved. Please note: The opinions stated in this publication are those of the respective authors and do not necessarily represent the opinions of NAVC or its editorial advisory board. Subscriptions only: For a new subscription, renewal, cancellation or address change, contact 630-739-0900 or visit www.todaysveterinarybusiness.com/subscribe to complete an online form. Your subscriber ID is directly above your name on the address label. Free subscriptions only to qualifying subscribers. Qualifying subscribers include veterinarians, members of the veterinary health care team, veterinary school faculty, veterinary students and other professionals allied to the field. Eastern States Veterinary Association Inc. (NAVC) reserves the right to determine eligibility for a free subscription. POSTMASTER: Send address changes to CDS/Today's Veterinary Business, 440 Quadrangle Drive, Suite E, Bolingbrook, IL 60440. That's one of the beauties of choice; we can make decisions that we believe will work for us. The benefits of new data, diverse ideas and future projections all help us make the best decisions possible for our practices. The whirlwind of 2018 veterinary conferences and meetings is in full swing. Thousands of veterinary professionals kicked off the year by attending VMX or WVC, while the rest of the year presents addition- al opportunities such as the Veterinary Innovation Summit, the Ameri- can Veterinary Medical Association Convention and Fetch. It's encouraging to realize that today we have so many ways to learn, but there remains an added level of engagement when we at- tend conferences. The conference experience for many includes the thrill and challenges of travel; the excitement and anxieties of being away from home and work; and the fun and fatigue associated with the many educational sessions and after-hours events. Conference attendees are exposed to innovative ideas that can be overwhelming, especially once the veterinary professionals return home and consider implementing the ideas in their practices. The ideas spinning around in their minds may lead to questions such as: Where do I start? How can I make all 42 great ideas happen immedi- ately? Will they really work in my practice? Too many times, the over- whelming feeling and associated questions lead to non-action. What consistently is a key to successful implementation after exposure to a vast amount of information is to take all those ideas, prioritize, and choose the top one or two. That leads us to the power of choice. Not all attendees believe everything they learn at conferences will work imminently in their practices. However, the information may serve as food for thought. Others might believe that what they learn serves as the spark necessary to help take the next step forward. That's one of the beau- ties of choice; we can make decisions that we believe will work for us. The benefits of new data, diverse ideas and future projections all help us make the best decisions possible for our practices. Today's Veterinary Business strives to provide content that meets readers where they are and helps them with wherever they may be going. This issue includes a wide variety of stories, steps and per- spectives. On the cover, one veterinarian explains why he engaged in diversionary activity. Dr. Lisa Greenhill discusses on Page 43 the steps to growing diversity within a veterinary practice. Dr. Aaron Massecar shares on Page 32 his perspective on future practice models. You may not agree that all the ideas in Today's Veterinary Busi- ness are ready and ripe for your practice, just like your takeaways from conferences. You have the power of choice. I would like to remind you of your power of voice by inviting you to share your opinion about how we're doing. Today's Veterinary Business now offers Viewpoints, a letters to the editor section on Page 63. We welcome your feedback and look forward to sharing your viewpoint with readers. Remember, no matter what challenges come your way, nobody can take away your power of choice. Deborah A. Stone, MBA, Ph.D., CVPM The power of choice Deborah A. Stone • Editor-in-Chief

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