Today's Veterinary Business

APR 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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63 April/May 2018 • TODAYSVETERINARYBUSINESS.COM Featured VetPartners Members Want a successful website? Cheshire specializes in successful veterinary websites, marketing campaigns, social media, multimedia, logo design/ branding and community marketing. Call us for a free analysis. Free shipping with all websites. (Got your attention!) 773-478-0631 C heshire Partners Digital Marketing & Website Design The Animal Health and Veterinary Search and Recruitment Firm The VET Recruiter ® is an executive search and recruitment firm specializing in recruiting in the Animal Health, Animal Science and Veterinary Industries. Our mission is to help Animal Health companies and Veterinary businesses hire top talent to help their business growth and become more profitable, while also helping Animal Health and Veterinary professionals attain career-enhancing opportunities that allow them to achieve the quality of life they seek. Whether you need to hire one person or a team of people, or you're looking to make your next career move, no one can help you achieve your goals more quickly than The VET Recruiter ® . (918) 298-7025 We understand your focus is on keeping pets healthy! That's why we request medical records in less than 10% of claims and require no veterinary involvement in claims submission. Visit our Vet pages for more info. Get results. Tails through the door for over 20 years. Find out how you can increase your bottom line. Melissa Neff, Marketing and Sales Manager (877) 326-3236 The VetPartners mission is to provide a community of networking, collaboration and integrity to serve our members, for the good of the veterinary profession. • We serve the profession by helping practices achieve their maximum potential. • Our members hold themselves to a higher standard of service, ethics, expertise, responsibility and professionalism. • We collaborate to improve veterinary practice management standards. • We speak at veterinary practice management symposia and conferences across the country. Allyson Archambault Senior Account Executive 407-748-9810 To learn about advertising opportunities, contact: Viewpoints YOUR TURN Today's Veterinary Business provides a forum for readers to comment on anything in this journal and on any topic relevant to the business of veterinary medicine. We welcome letters of 600 words or less — the shorter, the better. Please email submissions to editor Ken Niedziela at Include your name, professional degrees and credentials, workplace or city of residence, and contact information. Watch your words I received a copy of Today's Vet- erinary Business this morning, and I had the same reaction as I did when I received another issue. The August/September 2017 issue had an article featured on the front cover about making your phar- macy a "cash cow" in the practice. My first thought was, "I hope my mail carrier doesn't actually read the materials he delivers," because this is certainly not the message I want anyone to take home regarding my practice. The mail may lay on the counter at the front desk for a short time as well if the reception staff are busy with clients. Would I want a cli- ent so see this title on a publication I'm receiving? Absolutely not. I have no problem with running a profitable business. I wouldn't still be in business otherwise. But I also strive to maintain a professional atmosphere, and things like this can easily and quickly damage the professional reputation we try to so hard to maintain in our practice. This is not the first time I've seen something like this on the cover of your magazine, and I sin- cerely hope you consider changing the tone of the front page titles in the future. Veterinarians are not the only people who may see this page, and there are other ways to convey the message without making us look like money-hungry people try- ing to squeeze every nickel possible from our clients' pockets. John Daugherty, DVM Poland Veterinary Centre Poland, Ohio Do we really need more dogs? The article "The Looming Dog Shortage" [February/March 2018] left me incredulous, as the author noted in the beginning paragraphs. I agree that puppy mills and import- ed dogs need to be eliminated, but I also think that households should be prepared to support the dog they so desperately want. As a veterinary nurse, I have dealt with many pets that simply come in to get their annual rabies shot. These "beloved" dogs are not fully vaccinated, consume the cheapest dog food possible, and are not protected against fleas/ticks or heartworm disease. As a hospital manager, I have dealt with many owners who cannot afford ear cytol- ogies, ovariohysterectomies or yearly bloodwork. It is frustrating and sad- dening to see these pets suffering due to lack of care and awareness. Attempts to educate the public go disregarded or brand veterinary pro- fessionals as money-hungry villains. Dog breeding should have en- forced regulations in order to create the healthiest puppies, and yearly pet care should be enforced as well. This is a pipe dream, however, as the general population would scream about the government meddling in more of their private affairs. My interest lies in keeping every pet healthy and free of fleas and heart- worm, and with a quality diet fed twice a day. Pipe dream indeed. Perhaps making pets scarce will increase the quality of life for those needing homes. Human nature is such that a rare item is cared for better. Currently, pet ownership is a right. Perhaps it should be a privilege. Aylah Skultety, LVT, CVT Hospital manager VCA Bayview Animal Hospital Toms River, New Jersey Pearls of wisdom I just finished reading the Feb- ruary/March 2018 issue of Today's Veterinary Business and needed to be sure you heard the applause. Every article had pearls that I could use, improve my diagnostic skills or serve as an idea to stimu - late future action to motivate and reassure the value of "my team." Thank you and keep up the great job! Bill Swartz, DVM Naple, Florida

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