Today's Veterinary Business

JUN 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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Mark Opperman Practice Smarter Page 50 17 columns inside Charlotte Lacroix H.R. Huddle Page 54 Aaron Massecar Innovation Station Page 20 JUNE/JULY 2018 A N O F F I C I A L J O U R N A L O F T H E N A V C Give it your best shot Compete with low-cost vaccination clinics by doing what they do or by building a better client relationship. Page 30 NEW! Confession: I have been a fan of Rob Thomas and Matchbox 20 since my veterinary school days. I clearly remember five-hour drives from Ithaca, N.Y., to my folks' house, exhausted after exams and belting out MB20 tunes in my SUV. My black Labrador, Paige, had to tolerate my singing, but the music became the soundtrack of my vet school years. Fast-forward 15 years. I was excited when I learned that my husband, Dr. Kerry Heuter, a veterinary internist, was seeing Tyler, a dog owned by Rob and his wife, Marisol. Unfortunately, Tyler had hemangiosarcoma of the heart. The Thomases had a medical oncologist, but Kerry would do periodic heart ultrasounds to check Tyler's status. Continued on Page 48 My celebrity client By Sue Ettinger, DVM, DACVIM (Oncology) Of nurses and unions Two emerging campaigns – the Veterinary Nurse Initiative and hospital unionization – could radically change the industry. Page 42 What rock star and dog owner Rob Thomas taught one practitioner about veterinary medicine. MEDIA CDS/Today's Veterinary Business 440 Quadrangle Dr, Ste E, Bolingbrook, IL 60440 ELECTRONIC SERVICE REQUESTED

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