Today's Veterinary Business

JUN 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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10 Today's Veterinary Business Business Business PET INSURANCE "The client having pet insur- ance only enhances us as a facility in the ability to care for the pet," said Jo Osborne, executive director of Mohnacky Animal Hospitals of Escondido in Escondido, California. "People who have pet insurance say, 'Don't talk to me about money, I've got pet insurance.'" Increasing the number of insured clients in a practice is in the best interests of patients, clients and the business. If you haven't thought much about how pet insurance can benefit your practice, you're not alone. But getting up to speed on pet insurance and how it can help patients and clients is worthwhile for any practice. "Pet insurance helps take the stress off the staff of having those difficult conversations about finances and also has a direct correlation with increased revenue," said Jackie Stalbaum, office man- ager at Vale Park Animal Hospital in Valparaiso, Indiana. "For example, if Fluffy is limping, clients with pet insurance are more likely to opt for X-rays that day versus waiting to see what happens. Insurance hold- ers are also more likely to do more advanced treatments that would normally not be an option due to cost, such as chemotherapy, ACL rupture surgery and acupuncture." Stalbaum sees fixed-income clients who couldn't pay for emer- gency surgery or advanced diag- nostics if not for pet insurance. "The increased diagnostics we are able to do when owners have Place a premium on pet insurance Pet health insurance is a contract between the provider and the veterinary client, so why should a hospital owner make pet insurance a priority topic in the clinic? Simply put, when clients are insured, everyone wins. An insured client is often more willing to say "yes" to a treatment recommendation. Patients get needed care, and more treatment authorizations mean the practice's bottom line benefits, too. By Jackie Brown Promoting the availability of health coverage can benefit the patient, client and practice.

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