Today's Veterinary Business

JUN 2018

Today’s Veterinary Business provides information and resources designed to help veterinarians and office management improve the financial performance of their practices, allowing them to increase the level of patient care and client service.

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1 June/July 2018 • TODAYSVETERINARYBUSINESS.COM BUSINESS 20 Innovation Station Common ground By Aaron Massecar, MA, Ph.D. 22 Protect & Defend Prepare for the unexpected By Ed Branam, DVM, CIC 26 Money Matters The real deal By Leslie Mamalis, MBA, MSIT, CVA 28 Constructive Criticism Make your move By Paul Gladysz, AIA, NCARB, CSI, ICC COMMUNICATION 36 Talk the Talk Why embrace Generation Y? By Amanda Donnelly, DVM, MBA 38 Socially Acceptable 'How may I assist you?' By Eric D. Garcia 39 Fearless The changing face of dentistry By Natalie Marks, DVM COMMUNITY 42 Politics & Policy Of nurses and unions By Mark Cushing, JD 43 Creative Disruption Opportunity knocks By Bob Lester, DVM 45 Diversity Toolbox From tolerance to inclusion By Lisa M. Greenhill, MPA, EdD 46 Go With the Flow Choosing wisely By Jeff Thoren, DVM, PCC, BCC, and Trey Cutler, JD LEADERSHIP 50 Practice Smarter Watch and learn By Mark Opperman, CVPM 54 H.R. Huddle Put on your thinking cap By Charlotte Lacroix, DVM, JD 55 Getting Technical The royal treatment By Sandy Walsh, RVT, CVPM 57 Take Charge Filter your applicant pool By Abby Suiter, CVPM MERCHANDISING 59 Selling Points If it's in stock, they will buy it By Brian Conrad, CVPM June/July 2018 Volume 2 | Issue 3 2 Welcome! 4 Viewpoints 6 News briefs 8 The Vetalytix Report Winter had a chilling effect on mid-Atlantic veterinary business. By Vetalytix 10 Place a premium on pet insurance Promoting the availability of health coverage can benefit the patient, client and practice. By Jackie Brown 14 Cash or credit? Borrowing money for an equipment purchase requires doing a bit of research to find the right lending partner. By Vera Wilson 16 Chew on this How chewables and other compliance-friendly products are driving traffic to veterinary practices. By Graham Garrison 30 Give it your best shot Compete with low-cost vaccination clinics by doing what they do or by building a better client relationship. By Peter Weinstein, DVM, MBA 32 Supplemental advice Veterinary teams that take a deliberate, organized approach can capitalize on still-growing interest in pet nutraceuticals. By Karyn Gavzer, MBA, CVPM 52 How is your hospital's culture? A veterinary team's attitudes, values, goals and practices go a long way in building a great organization. By Wendy Hauser, DVM 60 They're on your team Distributors deliver more than products. The services they provide can improve a veterinary practice's bottom line. By Rachel Bailey FEATURES COLUMNS Cover story 63 VetPartners Corner The ripple effect By Stacy Pursell, CPC, CERS THE LAST WORD My celebrity client What rock star and dog owner Rob Thomas taught one practitioner about veterinary medicine.

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